As part of a new initiative announced by Turbine, those of us wise, far-seeing sages who had the foresight to sign on with a Founder's Club discount now can dangle the following before your noses:
...If you have Founder's pricing, you can also offer Founder's pricing to your friends! The first 10 friends you invite can take advantage of the special Founder's pricing plans offered through the Founder's Program. See www.lotro.com/founder for more details on the Founder's pricing terms....
In other words, I chose the price plan in which I pay $30 a month every three months, which means I pay ten bucks a month. Anyone I refer will be able to glom onto that same price plan. Other players may have signed on with the Lifetime Membership plan, which during Open Beta was available for a one-time fee of $199, as opposed to the current price of $299 (US).
Here's the page describing the program...
http://www.lotro.com/referral/?utm_sour ... n=Referral